Why does your website need SEO?
Many traditional businesses are used to “Outbound Marketing”, this is also referred to as “Interruption Marketing”. The marketing mediums here include traditional print ads, newspaper and television ads etc. Consumers are becoming more and more resilient to these forms of marketing, it can also be very expensive for small or medium sized businesses.
Inbound Marketing is where a potential consumer comes to you, finds your website and learns about your business. This potential customer has an extremely high chance of converting into a buying customer as he/she already has the intent. They want the product or service that you sell and are probably comparing their options by googling to find the right vendor. This is where Search Engine Optimisation comes in. Your website must at least be on the first page of google.co.uk, preferably amongst the top 3 results for carefully selected keywords.
How is SEO done?
SEO is a combination of on site and off site strategies. Google likes nicely structured sites, fresh content, high relevance and fast page load times. Your site must have one way backlinks from high authority relevant websites. The quality of backlinks and speed at which they are built also determines how a website is ranked on google.
How much do iWeb Design Cambridge charge for SEO?
Some keywords are easy to rank and some are extremely difficult. The difficultly of a keywords determines the amount of time and effort require to rank a website for it and hence the price. Our SEO packages for local search terms start from £200 + VAT per month.